Founder

Drew Goetz

I started Urbane Aromatics in a garage at 18.
Today, I’m building it with a long-term ownership mindset.

THE BEGINNING

Urbane Aromatics started as competition. A friend said he ordered inventory, so I did the same.

After I committed, I realized I was the only one actually taking the risk. I hosted my first craft show and sold out. Not because I had a brand. Because I showed up. That was the shift. Execution changed everything.

When I left for college, I could have treated it like a phase. Instead, I kept building. Orders between classes. Small batches at home. Reinvesting instead of spending.

WHERE IT STANDS NOW

Urbane Aromatics is still small batched. Still Independent. But its no longer just a craft show brand. What started in a garage has grown into formulation, collaboration, and creative work beyond the brand. I now create fragrance not only for this brand, but for other businesses building identity through scent.

for any inquries please contact
drew@urbanearomatics.com