About us

Before Urbane Aromatics, I was on the retail floor. Selling shoes, you learn a lot about people, you learn that trust isn't just given, it's earned. You learn the value of genuine customer care.

I've poured those same values into this brand. Based in Rochester, MN, Urbane Aromatics is built on a passion for craftsmanship and authenticity. We’re not a faceless corporation; we’re a small business dedicated to quality.

Because fragrance is more than just a scent. It’s an expression of identity, a way to inspire confidence, a lasting impression. Our blends are thoughtfully crafted to evolve with you, because we believe the most powerful scent is your own authenticity.

- Drew Goetz
Founder / Urbane Aromatics